Impact Radius announced a list of the “Top 25 Performance Marketing Influencers” today, based on an Impact Radius independent analysis of the influence of more than 400 performance marketers.
The list was compiled by Impact Radius using a proprietary formula designed to determine blog influence, re-tweet frequency, citations by other influential bloggers and related factors measuring the impact of the top 400 thought leaders.
Additionally, Impact Radius assigned weights to each factor and ranked the results to create a list of the top 25.
I was glad to see my blog come in at #2 on the list, but I was a little surprised to see that Affiliate Summit didn’t crack the top 25.
I understand that it’s based on individuals, but the #5 listing for Brett Tabke cites PubCon.com as his blog, and Affiliate Summit has significant penetration on Twitter, Facebook, YouTube, Flickr, SlideShare, the Affiliate Summit blog, etc.
I guess they didn’t want to include anybody on the list more than once?
My partner, Missy Ward, also had some thoughts on the list: Debunking the Top 25 Performance Marketing Influencers List from ImpactRadius.com.