Shawn Collins' Blog

Affiliate marketing and other stuff from Shawn Collins, co-founder of Affiliate Summit.

  • Home
  • About Shawn
  • Contact
  • Learn Affiliate Marketing
  • Disclosure
  • Archives

Ticketmaster Affiliate Case Study

August 17, 2008 by Shawn Collins

Advertising.com’s buy.at Affiliate Network has released a case study from the Ticketmaster affiliate program focused on their customized “EventEngine” campaign widget.

The challenge in this case study was to branching out from traditional sponsorship efforts.

So the buy.at team partnered with Ticketmaster to build a customized “EventEngine” widget solution.

This application enables affiliates to promote specific Ticketmaster events on their sites and blogs to focus on events that are going to perform best for their niche.

Also, affiliates are able to use EventEngine to customize the color and style of the banners to best match the design of their site.

The effort was considered a success as they accomplished Ticketmaster’s goal of creating a widget to extend their reach in the affiliate marketplace.

Without active recruitment (while in beta), affiliate applications increased at an average rate of 10% each week.

Of the affiliates currently signed up for the program, over 20% are actively driving sales.

More details on the Ticketmaster affiliate program and Advertising.com’s buy.at Affiliate Network at http://www.advertising.com/buyat/.

Share this:

  • Twitter
  • LinkedIn
  • Facebook
  • Reddit

Related

Filed Under: Affiliate Managers, Affiliate News

Shawn includes advertising links in some posts - these do not influence the content, and they promote products and services he uses.

Social

  • View shawncollins’s profile on Facebook
  • View shawncollins’s profile on Twitter
  • View shawncollinsatx’s profile on Instagram
  • View affiliatetip’s profile on Pinterest
  • View shawncollins’s profile on LinkedIn
  • View affiliatetip’s profile on YouTube

Blogroll

  • Affiliate Manager
  • Austin FC
  • Austin, TX Airbnb
  • Bose Hearing Aids
  • Extra Money Answer
  • Movies That Affected My Life
  • This is Affiliate Marketing

Return to top of page

Copyright © · Shawn Collins Consulting ·