MarketingSherpa has published a case study on Uniblue and the success of their affiliate program.
According to MarketingSherpa study data of 187 merchant-side marketers running affiliate programs, fewer than 5% of affiliates in the average program bring in more than 75% of revenues.
We suspect some merchants aren’t trying hard enough to help their affiliates perform. Want some inspiration to rev up your program?
Check out our behind-the-scenes interview with Uniblue, a top merchant in the cut-throat online software vertical. Yes, includes creative ad samples
The case study cited three tactics employed by Uniblue that contribute to their success:
- Survey your current affiliate program
- Staff a substantial in-house affiliate team
- Content is king