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Things Mainstream Affiliates Won’t Promote

June 4, 2006 by Shawn Collins

There were some threads on ReveNews a while back about whether they should have coverage of the adult and gaming industries. Responses were divided on the subject with some affiliates vehemently against the adult and gaming industries.

That got me curious about whether affiliates in the so called mainstream – those who generally promote retail offers – are willing to promote adult, alcohol, gaming, pharmaceutical and tobacco affiliate programs.

In speaking recently with some folks running gaming affiliate programs, many of them are proactively recruiting top performing retail affiliates, so I’d imagine that practice is also being explored by the other controversial categories.

I surveyed a couple hundred affiliates with the question, “Would you promote affiliate programs in the following categories?,” and also gave them the opportunity to share their candid thoughts on these types of affiliates programs.

I’ll share comments that were submitted in a future blog. In the meantime, here are the results of the survey:

I’ve got to say that I was surprised that affiliates found tobacco affiliate programs to be the most objectionable. Meanwhile, the gaming affiliate programs were the only ones to get a thumbs up from the majority of affiliates surveyed.

I think this exhibits that there is some opportunity in these categories, since they are each the equivalent of affiliate Kryptonite in varying degrees.

They’re lucrative, yet many affiliates won’t touch them. For all of the people that ask me about areas of affiliate marketing that have strong potential for newbies, here you go with some on a silver platter.

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