Shawn Collins' Blog

Affiliate marketing and other stuff from Shawn Collins, co-founder of Affiliate Summit.

  • Home
  • About Shawn
  • Contact
  • Learn Affiliate Marketing
  • Disclosure
  • Archives

The Value of An Affiliate Site

September 4, 2005 by Shawn Collins

Threadwatch.org ran a story today, Affiliate site sells for £700 million, about Empire Online, a UK affiliate site potentially being sold for £700 million pounds.

The business of Empire Online is described as follows in the Guardian Unlimited:

Empire operates as a “skin”, or white-label, poker and casino site and is the most successful of this new breed of online gambling companies.

In effect it is a marketing business that recruits online gamblers and then directs them to third-party websites, such as Party Poker and 888.com, where the poker and casino games are played.

Empire makes its money by claiming commission from the host operators – in some cases, this commission is thought to be over half the revenue generated by individual players. Payments from PartyGaming represent two-thirds of its revenue.

I’ve got to wonder if this story will spawn a thousand eBay auctions by newbies that are itching to cash out on their banner farms. Ugh.

Share this:

  • Twitter
  • LinkedIn
  • Facebook
  • Reddit

Related

Filed Under: Affiliate News

Shawn includes advertising links in some posts - these do not influence the content, and they promote products and services he uses.

Social

  • View shawncollins’s profile on Facebook
  • View shawncollins’s profile on Twitter
  • View shawncollinsatx’s profile on Instagram
  • View affiliatetip’s profile on Pinterest
  • View shawncollins’s profile on LinkedIn
  • View affiliatetip’s profile on YouTube

Blogroll

  • Affiliate Manager
  • Austin FC
  • Austin, TX Airbnb
  • Bose Hearing Aids
  • Extra Money Answer
  • Movies That Affected My Life
  • This is Affiliate Marketing

Return to top of page

Copyright © · Shawn Collins Consulting ·