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The Metrics Diamond – The 4C’s of Affiliate Revenue from Affiliate Summit West 2017

December 1, 2018 by Shawn Collins

This was a conference session titled The Metrics Diamond – The 4C’s of Affiliate Revenue at Affiliate Summit West 2017, which took place January 15-17, 2017 at the Paris Las Vegas Hotel.

John LoBrutto, Jeannine Crooks, and Mike Allen at Affiliate Summit West 2017

Session speaker:

  • Jeannine Crooks, Client Services Manager, Affiliate Window
  • John LoBrutto, Director of Affiliate Solutions & Partnerships, Liquid Web LLC
  • Mike Allen, Founder & Problem Solver, Businesswright Consulting

Session description:
For bottom line clarity, learn the hidden internal metrics of the 4C’s – Clickthrough, Conversion, Cancellation and Commission – that can produce flawless results.

Experience Level: Beginner
Target Audience: Affiliate/Publisher
Niche/Vertical: Metrics

Slides: The Metrics Diamond – The 4C’s of Affiliate Revenue

If you liked this video, be sure to register for the next Affiliate Summit.

Note: the companies and positions listed above were current as of the time of the conference. Some of this information may have changed since then.

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