This was a conference session titled The Metrics Diamond – The 4C’s of Affiliate Revenue at Affiliate Summit West 2017, which took place January 15-17, 2017 at the Paris Las Vegas Hotel.
- Jeannine Crooks, Client Services Manager, Affiliate Window
- John LoBrutto, Director of Affiliate Solutions & Partnerships, Liquid Web LLC
- Mike Allen, Founder & Problem Solver, Businesswright Consulting
For bottom line clarity, learn the hidden internal metrics of the 4C’s – Clickthrough, Conversion, Cancellation and Commission – that can produce flawless results.
Experience Level: Beginner
Target Audience: Affiliate/Publisher
If you liked this video, be sure to register for the next Affiliate Summit.
Note: the companies and positions listed above were current as of the time of the conference. Some of this information may have changed since then.