This week on the Brandmouthing podcast, I talk about the branding and tangible benefits of having a presence at industry conferences.
I think about this often, but it just jumped out at me as I was prepping for LinkShare Symposium NYC 2009. As I looked at the agenda, I got excited to see the DealMaker portion of it.
This is the focus of my day, and I will have a target list of merchants exhibiting, so I can hit their tables and work out some deals.
The companies not represented? Well, it’s not likely they’ll be getting much, if any, attention from me in the coming month. I’ll be busy with the companies that came out to meet with me.