Shawn Collins' Blog

Affiliate marketing and other stuff from Shawn Collins, co-founder of Affiliate Summit.

  • Home
  • About Shawn
  • Contact
  • Learn Affiliate Marketing
  • Disclosure
  • Archives

The Importance of Community in Affiliate Marketing

August 24, 2005 by Shawn Collins

I was watching the video yesterday for Over and Over (Nelly and Tim McGraw) and it occurred to me that the song is something of a metaphor for affiliate marketing.

In the video, you see a split screen with Nelly (rapper) and Tim McGraw (country singer) sharing the common bond of a broken heart.

That they are polar opposites makes the video interesting. The come from different worlds, but they have this common experience.

That’s where affiliate marketing comes in. Anybody in the space knows the blank look – that look when you try to explain affiliate marketing to your friends and family.

I cheat nowadays in my description. No longer do I go with the drawn out, deep explanation of things. I just give them the elevator pitch.

What do I say? Well basically, it’s the online equivalent to the Avon ladies that used to canvas neighborhoods. People earn money based on their performance in selling products or services.

So that is our common bond. We are a bunch of characters from different backgrounds, but we are all affiliate marketers and nobody gets us.

The one place for us to get together and discuss this stuff (besides conferences) is in the communities on the Internet.

But the affiliate populace has not found what it’s looking for, it seems. There are lots of affiliate forums out there, yet more than 90% of affiliate marketers in a recent poll seem to think there is a need for something fresh and different.

The teeming affiliate masses want a new venue to discuss their shared experiences. They need one. Who will carry the torch?

Share this:

  • Twitter
  • LinkedIn
  • Facebook
  • Reddit

Related

Filed Under: Affiliate News

Shawn includes advertising links in some posts - these do not influence the content, and they promote products and services he uses.

Social

  • View shawncollins’s profile on Facebook
  • View shawncollins’s profile on Twitter
  • View shawncollinsatx’s profile on Instagram
  • View affiliatetip’s profile on Pinterest
  • View shawncollins’s profile on LinkedIn
  • View affiliatetip’s profile on YouTube

Blogroll

  • Affiliate Manager
  • Austin FC
  • Austin, TX Airbnb
  • Bose Hearing Aids
  • Extra Money Answer
  • Movies That Affected My Life
  • This is Affiliate Marketing

Return to top of page

Copyright © · Shawn Collins Consulting ·