Toys “R” Us and Amazon, who have been paired in an exclusive selling arrangement since 2000, are breaking up.
Since that time, Amazon has powered the Toys “R” Us site and affiliate program, but that’s changing with the ruling of the Chancery Court yesterday, which unties the companies.
It will be interesting to see how this all works out. Back in the days before Toys “R” Us teamed with Amazon, they ran their own site and affiliate program.
The pairing with Amazon followed a stream of bad press surrounding mistakes and problems with the original Toys “R” Us site.
I’m sure the loyalty-based affiliates are smiling now (assuming there is a Toys affiliate program by Q3 for Christmas), as they have not been able to work with Toys “R” Us all these years, since Amazon doesn’t play the loyalty affiliate game.