The September 2007 issue of Internet Retailer has an article on the argument of whether an affiliate program should focus on quality or quantity of affiliates.
In a world where bigger often is viewed as better, some online marketers have taken this approach to populating their affiliate marketing programs. If they know theyâ€™ll pay no commission fee to an affiliate unless a click-through from that affiliateâ€™s site actually produces a sale, whatâ€™s the harm, the rationale goes, in signing up as many affiliates as possible?
The answer to that question isnâ€™t as obvious as it may seem. Some experts say keeping an affiliate program wide open is a strategy thatâ€™s riskier than, and at the very least not as rewarding as, limiting and defining affiliates in a retailerâ€™s program.
Read the complete article at http://www.internetretailer.com/article.asp?id=23602 for perspectives on both sides, including my own in favor of smaller affiliate programs.