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Talking Head vs. Whiteboard Videos

July 1, 2014 by Shawn Collins

I’ve made many, many videos over the years (see my YouTube channel), and a whole lot of them are talking head type videos.

youtube-shawn-collins

But I’ve found that I am doing those talking head videos less and less, because even though I don’t put a lot of editing into them, they are still a decent amount of time to knock out with audio and video mishaps.

So, I was very interested to hear what Laura Cruz had to say in her presentation at the recent Performance Marketing Summit in Denver titled “Video Marketing and Email – Can it Work?“.

One of her slides covered the types of videos that engage viewers: webinar style, talking head, and whiteboard.

Email_and_Video_presentation_Final

I was particularly interested in the point that whiteboard videos were the most effective.

Email_and_Video_presentation_Final-1

I’ve created some whiteboard videos using VideoScribe software, and I’ve been pleased with the relative ease in making them.

So, I think I’ll step away from the talking head videos and focus on making whiteboard videos with VideoScribe for a while and see how things go.

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