I’ve made many, many videos over the years (see my YouTube channel), and a whole lot of them are talking head type videos.
But I’ve found that I am doing those talking head videos less and less, because even though I don’t put a lot of editing into them, they are still a decent amount of time to knock out with audio and video mishaps.
So, I was very interested to hear what Laura Cruz had to say in her presentation at the recent Performance Marketing Summit in Denver titled “Video Marketing and Email – Can it Work?“.
One of her slides covered the types of videos that engage viewers: webinar style, talking head, and whiteboard.
I was particularly interested in the point that whiteboard videos were the most effective.
I’ve created some whiteboard videos using VideoScribe software, and I’ve been pleased with the relative ease in making them.
So, I think I’ll step away from the talking head videos and focus on making whiteboard videos with VideoScribe for a while and see how things go.