This was a conference session titled Strategies for Marketing to Women from Affiliate Summit East 2010, which took place August 15-17, 2010 in New York City.
- Kim Salvino, Sr. Account Manager & Affiliate Evangelist, buy.at (Moderator)
- Tricia Meyer, Owner, Sunshine Rewards
- Kristin Kinsey, President/CEO, MadHatter Consulting, Inc.
- Laura Parvey-Connors, MomGeek/Media Designer, Vanns and Mamalode
Session description: 3 out of 4 women identify themselves as the primary shoppers for their households. We will discuss marketing to women from a merchant, OPM, and affiliate viewpoint.
Experience level: Beginner, Intermediate, Advanced
Target audience: Affiliates/Publishers, Merchants/Advertisers
More details on Affiliate Summit at http://www.affiliatesummit.com/
Note: the companies and positions listed above were current as of the time of the conference. Some of this information may have changed since then.
If you liked this video, be sure to register for the next Affiliate Summit. The session videos aren’t made public until a year or more after each conference.