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Strategies for Marketing to Women

August 9, 2012 by Shawn Collins

This was a conference session titled Strategies for Marketing to Women from Affiliate Summit East 2010, which took place August 15-17, 2010 in New York City.

Speakers:

  • Kim Salvino, Sr. Account Manager & Affiliate Evangelist, buy.at (Moderator)
  • Tricia Meyer, Owner, Sunshine Rewards
  • Kristin Kinsey, President/CEO, MadHatter Consulting, Inc.
  • Laura Parvey-Connors, MomGeek/Media Designer, Vanns and Mamalode

Session description: 3 out of 4 women identify themselves as the primary shoppers for their households. We will discuss marketing to women from a merchant, OPM, and affiliate viewpoint.

Experience level: Beginner, Intermediate, Advanced
Target audience: Affiliates/Publishers, Merchants/Advertisers
Niche/vertical: Marketing

Slides: http://www.slideshare.net/affsum/9d-strategies-for-marketing-to-women

More details on Affiliate Summit at http://www.affiliatesummit.com/

Note: the companies and positions listed above were current as of the time of the conference. Some of this information may have changed since then.

Video: Strategies for Marketing to Women

If you liked this video, be sure to register for the next Affiliate Summit. The session videos aren’t made public until a year or more after each conference.

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