This was a conference session titled Strategies for Marketing to Women from Affiliate Summit East 2010, which took place August 15-17, 2010 in New York City.
- Kim Salvino, Sr. Account Manager & Affiliate Evangelist, buy.at (Moderator)
- Tricia Meyer, Owner, Sunshine Rewards
- Kristin Kinsey, President/CEO, MadHatter Consulting, Inc.
- Laura Parvey-Connors, MomGeek/Media Designer, Vanns and Mamalode
Session description: 3 out of 4 women identify themselves as the primary shoppers for their households. We will discuss marketing to women from a merchant, OPM, and affiliate viewpoint.
Experience level: Beginner, Intermediate, Advanced
Target audience: Affiliates/Publishers, Merchants/Advertisers
More details on Affiliate Summit at http://www.affiliatesummit.com/
Note: the companies and positions listed above were current as of the time of the conference. Some of this information may have changed since then.
Video: Strategies for Marketing to Women
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