The Search Monitor has published a free whitepaper titled “Step by Step Guide to Combat Trademark Abuse on Paid Search” that provides a quick overview of trademark abuse and the steps you can take to protect your brand.
The report goes through the trademark policies at the major search engines, trademark law in the U.S., and the methods to protect your brand.
There are also suggestions to measure the success or failure of your brand protection strategy. Plus, a tip to consider for any affiliates running review sites.
I’d recommend giving it a read – good, concise information. Get the free whitepaper at http://www.thesearchmonitor.com/.
For more information on trademarks and affiliate marketing, check out “Using Trademarks in Affiliate Marketing” by Mark Rosenberg from issue 4 of FeedFront Magazine.