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Starting Up an Affiliate Network

February 14, 2009 by Shawn Collins

Q: What would be the ideal way to serve ads for an in-house affiliate program? We have more than one affiliate program right now and would like to integrate the same to form a network of affiliate programs, and we are looking for a solution to serve these ads. We’d like to have all of the features usually associated with an ad server: rotating ads, targeting and controlling campaigns, etc. Any suggestions?

Shawn CollinsA: I am not sure if this is a perfect solution for you, but the first thing that comes to mind is DirectTrack, which powers a lot of CPA networks.

And I know Kowabunga had a thing called MyCPAnet that was launched a couple years ago. I am not sure of the status of it right now, because when I visited mycpanet.com, I was redirected to the MyAP site.

I don’t know if the current iteration of MyAP would work for you, so it’s best to reach out to them.

Otherwise, you might be able to take an existing ad server software like OpenX and hack it to suit your needs.

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