In days gone by, Scott Richter was known as Spam King, or as he referred to himself on The Daily Show, a “high-volume email deployer.”
But times have changed. According to Steve Linford of Spamhaus, “Many months ago Scott Richter gave Spamhaus his word he was really-really quitting the spam business, to instead build a solid COI business. Against the odds he appears to have pulled it off, we have not seen spam from Richter for so many months that his time is up… Richter is out of ROKSO.”
Richter, who was featured in the book Spam Kings, helped his cause by cleaning house of affiliates that were promoting his offers.
“The strong adherence to our COI practices over the last year, (which included the removal of many hosting clients and affiliates), set us on the Spamhaus removal path – a privilege and honor that we will continue to live up to. This distinction is what sets us apart from other networks and further solidifies our business model and future growth,” stated Missy Ward, Director of Marketing for CPA Empire, a division of Scott Richter’s OptInRealBig.com.
Note: ROKSO is the Registry of Known Spam Operations and COI is a Confirmed Opt-In.