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Sour Grapes in Affiliate Marketing

March 17, 2005 by Shawn Collins

I was just reading the Digital Moses Confidential newsletter, and I came across the Tip of the Week from Jason Wolfe, head honcho at Direct Response Technologies.

He had this to say:

“Seems like CGI Holdings, aka Think Partnership has been aggressively acquiring firms in our space. It reminds me of the days when others did the same and then collapsed in the late 90’s and early 2000. When considering being acquired, you might want to consider the ability of the leadership to take you to the promised land. Consider carefully before jumping – you might be better off keeping your feet on solid ground, your solid ground.”

I hope his tongue was firmly planted in his cheek there, since CGI Holdings, aka Think Partnership acquired one of his chief competitors, as well as one of his clients.

Otherwise, that “advice” might come across as sour grapes. Come on, Jason – it’s St. Patty’s Day – relax and smile.

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