KnowEm, a service that provides a username search for social media, domains, and trademarks, has released a new tool to help companies optimize their sites for social media.
There are lots of ways you can optimize your content and control how people share and interact with your content on social media, but the important thing is that you do it.
In order to optimize your content for social media optimization (SMO), you have to use a bunch of tags.
The whole thing is a bit above my pay grade with Facebook and LinkedIn relying on the Open Graph protocol, Twitter offering Twitter Card meta tags, and Google+ going with semantic microdata markup. In short, there is no standard.
But the KnowEm Social Media Optimizer will help you get closer to SMO goodness by showing what you’ve got right and wrong on your site.
The KnowEm Social Media Optimizer is easy to use: just enter your blog or website URL and they’ll identify some of the more important markup tags the big social networks want to see and they will let you know how you score on them.
They also try to give you a rough approximation of what content users will see when they share your page on places like Facebook, Google+, LinkedIn, and Twitter.
After I ran my blog through the tool. I learned that I am sort of optimized for Facebook and LinkedIn, not at all for Twitter, and set up well for Google+.
Time to fix some stuff!