Q: I have an online yellow and white page directory and I’d like to know if affiliate marketing would be right for my company. I am trying to sell keyword drive ad space to local businesses around the country. My thinking is that if I have an affiliate ad and affiliates drive business to my site and they purchase an ad, then I will share in proceeds or pay per click. Is affiliate marketing right for me?
A: I think there are a couple different things getting mixed up here.
You could affiliates driving ads to the opportunity where people can buy ads from you, and you could give them a revenue share from the sale of ads, or you could pay affiliates on a per click basis for referring traffic to your ads.
So, you’ve got to decide if you want affiliates to sell ads for you or drive traffic to you. You could have the two offers, as well.