Q: I am launching a site for school programs and want to add a page with affiliate links. While checking out, the buyer must select the school they wish to benefit by that sale (a portion of the sale goes to the school). How can we have that tracking for each school?
A: You will need to add a sub-ID parameter to each affiliate link that populates an ID for a given school when it is selected.
These sub-IDs are needed by many affiliates, such as affiliates that provide rewards or incentives to members and need to distinguish which person referred a given action.
The same applies to identifying which school should benefit from a purchase at your site.
You can break out the tracking for schools appending your affiliate URL with any word, number or combination with most affiliate solution providers. The number of characters varies from system to system.
Note – some companies require that you notify them in advance and/or sign a special agreement before using sub-IDs.