BrandVerity has launched PoachMark, a service to help brands identify and stop trademark abuse in paid search ads.
PoachMark identifies the websites, keywords and affiliate IDs used by affiliates as they run campaigns in paid search.
Benefits for brand owners using PoachMark include saving commissions paid to fraudulent affiliates, improving the performance of their brand keywords, and gaining a stronger ability to control their brand’s messaging.
Try it out at http://www.brandverity.com/.