Q: Do you think it’s better to have a blog separate from a site and promoting the site, or have the blog as part of the site? Also, if you are promoting items on a blog with a post, it goes to the background after the next post. How can I make this post viable, so it can still promote products?
A: For quite some time, I’ve had sites with a separate blog promoting the site. But I’m actually moving towards consolidating everything.
I plan to combine blogs and sites and run everything off WordPress. In the past, I’ve hand coded the HTML for my sites, and that’s something I enjoy, but I decided it was time to be more efficient.
Also, I think it’s sort of counter-productive for search engine listings to break up the site and blog into two different sites.
As far as the issue of having your posts getting pushed out each time there is a new post, this isn’t really something to worry about.
If you’re using WordPress, MovableType, Joomla, etc. your blog is based on a logical site architecture that is easy to spider. As your blog gets more established, your posts should be getting indexed.
In my experience, the majority of my blog traffic comes through individual entries via search entries and links to the entries. Few people arrive on my homepages.
Just focus on building unique, quality content and everything should work out from there.