One of my favorite scenes from “The Wolf of Wall Street” was when the Jordan Belfort character, played by Leonardo DeCaprio, asked his friends to sell him a pen.
It was an exercise in supply and demand and creating the urgency for somebody to buy something.
I came across an interesting question in Quora related to this scene…
The first answer, which has been voted up more than 1,500 times, is a great example of how you can romanticize even the most mundane item.
This is a good reminder of the usefulness of a good story for your product or service or company or site or whatever.
How do you sell your “pen”?
Do you present it as something people want and need, or is it just a Bic pen – bland and workable for people willing to settle?