Shawn Collins' Blog

Affiliate marketing and other stuff from Shawn Collins, co-founder of Affiliate Summit.

  • Home
  • About Shawn
  • Contact
  • Learn Affiliate Marketing
  • Disclosure
  • Archives

Search Engine Optimization – The Book

May 8, 2008 by Shawn Collins

I just read Search Engine Optimization by Kris Jones, President & CEO of Pepperjam, and I really loved the format of the book.

It is not a typical business book that you would read from front to back. Instead, it covers a huge assortment of topics in an easy to understand, condensed format.

Topics covered include analyzing your competition, researching and analyzing keywords, developing your link building skills, using Google Analytics, boosting traffic with Digg and StumbleUpon, and installing valuable SEO plug-ins.

The Search Engine Optimization book includes lots of screen shots to provide step by step details for the various processes described.

I see it as more of a reference manual on SEO related topics than a write-up on the industry.

In that respect, it is more valuable to me than a standard business book, and it gets a more accessible spot on my bookshelf.

If you’re not familiar with Kris Jones, he is well-known throughout the search engine and affiliate marketing communities for his work in both spaces.

He’s sharing resources and tips from his experience, rather than the result of research, and it shows.

Share this:

  • Twitter
  • LinkedIn
  • Facebook
  • Reddit

Related

Filed Under: Affiliate Managers, Affiliate Resources

Shawn includes advertising links in some posts - these do not influence the content, and they promote products and services he uses.

Social

  • View shawncollins’s profile on Facebook
  • View shawncollins’s profile on Twitter
  • View shawncollinsatx’s profile on Instagram
  • View affiliatetip’s profile on Pinterest
  • View shawncollins’s profile on LinkedIn
  • View affiliatetip’s profile on YouTube

Blogroll

  • Affiliate Manager
  • Austin FC
  • Austin, TX Airbnb
  • Bose Hearing Aids
  • Extra Money Answer
  • Movies That Affected My Life
  • This is Affiliate Marketing

Return to top of page

Copyright © · Shawn Collins Consulting ·