Shawn Collins' Blog

Affiliate marketing and other stuff from Shawn Collins, co-founder of Affiliate Summit.

  • Home
  • About Shawn
  • Contact
  • Learn Affiliate Marketing
  • Disclosure
  • Archives

Scott Richter – 1, MySpace – 0

August 21, 2007 by Shawn Collins

In January 2007 at Affiliate Summit, people were buzzing about MySpace filing a lawsuit against Scott Richter’s company, Optinrealbig.com, alleging that he sent out millions of unsolicited “bulletins” to MySpace members.

At the time, CNET News.com reported…

“According to MySpace, Richter gained access to MySpace user accounts via phishing schemes, or took control of accounts that had already been phished, and then used the service’s bulletin feature, which sends messages to all of a user’s “friends,” to churn out unsolicited messages that advertised products ranging from Polo shirts to cell phone ringtones.

The suit is aiming for monetary damages and an injunction that would permanently ban Richter and his affiliates from MySpace. The amount of money sought by MySpace has not been disclosed.”

After all the headlines, I didn’t hear much about the lawsuit… until just now.

According to a document dated August 13, 2007 from the United States District Court, Central District of California, the Court denied MySpace’s Motion for a Preliminary Injunction, and granted Optinrealbig.com’s Motion to Compel Arbitration, and dismissed the case.

If MySpace wants to pursue it’s claim, they will have to file an Arbitration Claim.

So despite being on the receiving end of lots of negative media earlier this year, Scott Richter now gets a big win. And I guess MySpace will be issuing a press release that says, “Oops.”

I touched base with Steven S. Richter, Esq., President and General Counsel for Media Breakaway, LLC (f/k/a/ OptInRealBig), about the ruling and he replied…

“We are pleased with the Court’s rulings. Our message to MySpace before and throughout this dispute has been consistent; we believe that establishing a working relationship with MySpace to enforce both of our Terms of Use will send a stronger message to rogue Affiliates, than by fighting with each other.”

The question on everybody’s mind right now has got to be whether Tom will send a friend request to Scott Richter.

Share this:

  • Twitter
  • LinkedIn
  • Facebook
  • Reddit

Related

Filed Under: Affiliate News

Shawn includes advertising links in some posts - these do not influence the content, and they promote products and services he uses.

Social

  • View shawncollins’s profile on Facebook
  • View shawncollins’s profile on Twitter
  • View shawncollinsatx’s profile on Instagram
  • View affiliatetip’s profile on Pinterest
  • View shawncollins’s profile on LinkedIn
  • View affiliatetip’s profile on YouTube

Blogroll

  • Affiliate Manager
  • Austin FC
  • Austin, TX Airbnb
  • Bose Hearing Aids
  • Extra Money Answer
  • Movies That Affected My Life
  • This is Affiliate Marketing

Return to top of page

Copyright © · Shawn Collins Consulting ·