There will be a keynote session covering psychological targeting at Affiliate Summit East 2018 on Sunday, July 29, 2018 at the New York Marriott Marquis in New York City.
This keynote will feature Sandra Matz, an Assistant Professor in the Management Division at Columbia Business School.
More details on Sandra Matz:
Combining methodologies from psychology and the computer sciences, her work explores the question of how insights about people’s psychological profiles (e.g. personality) extracted from their digital footprints (e.g. Facebook Likes) can help individuals and businesses make better decisions.
Dr. Matz works with business around the world and is a frequent keynote speaker for established organizations and institutions, including Microsoft, Trivago, or the European Commission.
She was named one of the DataIQ’s 100 most influential people in data-driven marketing in 2015 and 2016, and was recognized as one of the 30 top thinkers under 30 by the Pacific Standard Magazine.
Her work has been published top-tier journals such as Psychological Science, the American Psychologist and PNAS, and has attracted worldwide media attention from outlets like the Independent, the BBC, CNBC, Wired, Business Insider, the Washington Post, the Chicago Tribune, and the World Economic Forum.
Be sure to come to this keynote to learn more about psychological targeting: how it works, how effective it is, and how can we use it (ethically).