18% of marketers say their conversion rates on affiliate marketing programs are 0.5-1%, while 14% cite rates greater than 5% and another 16% say they don’t know the conversion rate, according to a new study from Shawn Collins Consulting.
26% of the study’s respondents reported that 20% of their affiliates generated at least one click in the past month; 14% said 2-5% of their affiliates generated at least one click; 14% said they didn’t know how many affiliates generated at least one click.
Complete article at http://www.internetretailer.com/dailyNews.asp?id=14480