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Recruiting Affiliates

January 17, 2008 by Shawn Collins

Q: I am a new affiliate manager and I have an affiliate program at one of the big affiliate networks. I was wondering if you knew of a resource that lists affiliates, so I could do some recruiting?

Shawn CollinsA: First of all, I think you should contact your representative at the affiliate network. Ask them for some help in identifying some affiliates that would be a good fit for your affiliate program.

Ask the network rep of they would contact those affiliates on your behalf or provide their information so you can reach out to them.

Otherwise, there isn’t really a central resource that is going to help you identify and recruit affiliates.

Alternately, I would suggest searching on the major search engines for your top four or five keywords. See who is ranking well for those terms and check whether they might make sense as an affiliate for you.

Since these sites are ranked well, they will have the potential to be big performers for you. So don’t solicit them with your standard payout – offer them a VIP rate to show that you appreciate that they could be a powerful partner.

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