This was a conference session titled Recognizing Performance Occurring Higher in the Funnel at Affiliate Summit East 2016, which took place July 31st through August 2nd, 2016 at the New York Marriott Marquis.
- Rachel Honoway, CEO, FMTC
Performance events are happening higher in the funnel than the sale and lead activities that most affiliate marketers focus on. Learn the trickle-down value of these early-funnel activities.
Experience Level: Advanced
Target Audience: Merchant/Advertiser, Network
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Note: the companies and positions listed above were current as of the time of the conference. Some of this information may have changed since then.