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You Should Read Buyer Legends: The Executive Storyteller’s Guide

October 27, 2014 by Shawn Collins

I’ve been a fan of the work of Bryan and Jeffrey Eisenberg for a long time, and their books are among my favorites in business, so I had high expectations for their new one, Buyer Legends.

Cover of Buyer LegendsThey managed to exceed them.

As a small business owner, I’ve always paid a lot of attention to relationships with our customers, but Buyer Legends provided me with clarity through the storytelling process they shared, and this is something I will implement in the future.

Our Affiliate Summit customers are very diverse by location, background, job level, and socioeconomic status, so having a story that resonates is a challenge.

But the Buyer Legends process has helped me in how we should be crafting our own Buyer Legend.

It was a big bonus that the book was a quick read, so I can get right into applying it.

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