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Rakuten Marketing Acquires PopShops

August 12, 2013 by Shawn Collins

Rakuten Marketing has announced that they have entered into an agreement to acquire PopShops, an affiliate marketing coupon and product feed platform.

Rakuten PopshopsTerms of the deal were not disclosed.

PopShops was founded in 2006 and their platform and tools enable more than 25,000 affiliates to access up-to-date product information on millions of online retail products.

PopShops is now known as Rakuten PopShops.

All Rakuten PopShops employees will remain with the company at its headquarters in Seattle.

Rakuten LinkShare and Rakuten mediaFORGE are both also part of Rakuten Marketing.

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