Rakuten LinkShare has shared the results from a commissioned study conducted by Forrester Consulting on selling globally through the affiliate channel.
The study, “Key Trends and Best Practices Selling Globally Via the Affiliate Channel,” is based on surveys of 2,574 online shoppers across eight countries: Australia, Brazil, Canada, France, Germany, Japan, the United Kingdom, and the United States
Forrester also conducted interviews with advertisers and publishers who currently manage affiliate programs in several countries or are in the process of preparing to expand internationally.
Some findings from the research…
- Over the last 12 months, 68 percent of affiliate channel shoppers made an online purchase from a company outside of their home country.
- The affiliate channel is ideally suited for global advertisers to capture new-to-file customers in both mature and nascent markets.
- Logistical issues are impeding some growth for advertisers expanding overseas yet the issues are solvable.
The findings were unveiled at the Rakuten LinkShare Symposium New York event today in New York City.
Download the study for free: Key Trends and Best Practices Selling Globally Via the Affiliate Channel