Rakuten LinkShare has announced that they have entered into an agreement to acquire mediaFORGE, a Utah-based dynamic display media company.
mediaFORGE’s Consumer Engagement display platform provides advertisers with a unique way to prospect, retarget, nurture, and engage customers to help drive higher conversion.
The deal will enable mediaFORGE to accelerate their expansion and reach throughout the US, Canada, the UK, and Japan.
The mediaFORGE pricing model is based on conversions attributed to Consumer Engagement.
mediaFORGE currently employs approximately 50 people, all of whom will remain with the company. The name of the company will remain mediaFORGE and the company headquarters, development, and business operations will remain in Salt Lake City. The deal is expected to close later in 2012.
LinkShare Blog: Rakuten LinkShare to Acquire mediaFORGE