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Principles of Ethical Influence by Robert Cialdini

January 23, 2010 by Shawn Collins

Dr. Robert Cialdini delivered a keynote address to the audience at Affiliate Summit West 2010 in the Penn & Teller Theater at the Rio All-Suite Hotel & Casino in Las Vegas on Monday, January 18, 2010.

At the conclusion of the speech, Dr. Cialdini gave away a pocket guide to his Principles of Ethical Influence.

Also, if you haven’t read them already, be sure to pick up Cialdini’s “Influence: The Psychology of Persuasion” (my favorite business book) and his latest best-seller, “YES! 50 Scientifically Proven Ways to Be Persuasive.”

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