Performics upgraded their affiliate marketing technology platform, ConnectCommerce, on Monday, July 31.
They’ve got a new feature called Template tracking, which they say will help improve productivity for Performics’ affiliates and advance the overall usability of ConnectCommerce.
Template tracking provides a new link structure to make the Performics links more flexible, enable better integration with third party affiliate technologies.
In the past, when I would go in to create a link in Performics, their system required a unique identifier to be generated and published every time a new link was created. Now links are tracked using a unique advertiser template (or offer/creative) ID and the affiliate’s ID.
Since generating a link no longer requires sending data from ConnectCommerce to their tracking servers, the Performics links now work instantly.
Old Link Structure:
http://clickserve.cc-dt.com/link/click?lid=41000000008932380
New Link Structure:
http://clickserve.cc-dt.com/link/tplclick?lid=41000000010825647&pubid=21000000000000054
Additionally, now when an affiliate receives promotional e-mails from Performics and their advertisers, the e-mails will contain ready-to-use links.
No longer will affiliates have to click each link in the e-mail to retrieve a tracking link. This will take effect in the coming weeks.