The Performance Marketing Alliance (PMA), a new affiliate marketing industry group that was discussed this week on both the GeekCast and Affiliate Thing shows, is now forming “Working Groups.”
The purpose of the working groups is to get a broad perspective from different parts of the industry on issue around the setup of the PMA.
Hopefully the working groups will get participation from all of the types of affiliates, merchants, networks, etc., so a truly representative group can come together here.
More details at the PMA blog.