First, affiliates will have the ability to offer mobile lead capture.
Second, merchants will have the ability to drive revenue and shift customer behavior through ecommerce or bricks-and-mortar sales.
Next, affiliates will be able to earn commissions for offline-to-mobile and mobile-to-offline sales.
Finally, pepperjamMobile will offer creative services.
Pepperjam has initially invested in the joint venture. M3 Mobile will build and manage the service.
More details on pepperjamMobile on the Pepperjam blog.