The July issue of Affiliate Classroom Magazine is now available and the focus this month is on Pay-Per-Click (PPC) advertising.
While most any affiliate marketer knows about PPC advertising, many affiliates are timid about going into things big time as a PPC affiliate, due to the risk of spending big and earning little if not done correctly.
This issue of Affiliate Classroom Magazine is a good primer on the subject, including an article, “PPC Essentials for Affiliate Marketers,” which briefly explains the PPC concept, then gives a brief overview of the good, bad, and ugly sides of
PPC.
Then you will find four essentials that should be included in every PPC Campaign.
Affiliates who are not copywriters, which I’d guess are the vast majority, typically find that one of the hardest aspects of PPC marketing is writing effective ads.
The article, “How to Write Winning PPC Ads”, will walk you through a five-step process to craft ads that get attention and action.
Another interesting piece is “The Many Uses of PPC Marketing,” where you’ll learn a number of ways to use PPC marketing. PPC isn’t just for selling products directly. You can also harness PPC to build your opt-in list, capture leads, and grow your own business.
Lastly, you can find out how to use a PPC campaign to conduct research in “Google AdWords: The Ultimate Niche Research Tool?”