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Pay Per Call Arbitrage for Affiliates?

April 16, 2005 by Shawn Collins

An increasing number of affiliate programs, such as Axiom Audio and InstrumentPro, are awarding affiliates commission on phone orders.

AOL on Friday introduced “pay-per-call” ads, a type of performance marketing in which advertisers don’t have to pay unless the consumer actually calls the company.

Pay-per-call ads don’t link to a web site. They instead encourage consumers to pick up the phone. It is similar to the pay-per-click model popularized by Google and Yahoo’s online advertising programs, but in this case, the advertiser only pays if someone calls.

Complete article at http://www.redherring.com/Article.aspx?a=11813&hed=AOL+Offers+Pay-Per-Call+Ads

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