Q: I am a new affiliate manager and I am just learning the job. I would like to know what, in your opinion, is the most important thing I need to know as a new affiliate manager?
A: The position of an affiliate manager is multi-dimensional, so I can’t really single out on thing that’s most important.
But one dynamic of being an affiliate manager is that you should place a priority on your relationships. It is essential that you operate honestly and with integrity and transparency.
You should also be very available to your affiliates, and this benefits you, because they often need an answer on something or a specific piece of creative to start a campaign for you.
Also, if the affiliates can’t get what they need from you, they will move on to different affiliate programs and networks.