I’ve heard a very low buzz that there is a new affiliate network on the way. Not a lot of detail to report so far, except that the project is well-funded by a public company and the top management will be composed of expatriates from the affiliate networks.
It seems the folks behind this endeavor plan to take on the leading affiliate networks.
And it’s not a CPA network – it’s an affiliate network that is quietly courting many big brands. My contact didn’t name names, but they claim to have deals in place with a handful of very well known affiliate programs.
Also, they say there are some BIG affiliates on board to help with the architecture of the technology. This is for battling adware, cookie erasers, ad blockers, etc., as well as having the most affiliate friendly user interface.
It seems they are flirting with a tagline in the spirit of “The Network Created by Affiliates for Affiliates.”
How do I know these things? Can’t say, but I am not part of Affiliate Network X – just reporting on it.