Burstabit Media, the company that runs LinkMo.com, has launched LinkTrust, a private labeled affiliate and lead/data management system.
LinkTrust enables companies to run their own ad network of third party pixeled or their own CPA, CPL, CPC, CPM, and co-reg offers. LinkTrust has been the engine for the LinkMo.com Ad Network since 2002.
In reading about LinkTrust, I was curious how this technology differed from DirectTrack.com or MyCPANet.com.
According to Bret Grow, V.P. Marketing of Burstabit Media, “The main difference between LinkTrust and these other tracking platforms is that LinkTrust has integrated lead/data management. Instead of just tracking a lead, LinkTrust Partners can setup the system to receive the lead data from the form post. This allows the Merchant or network to apply custom filters and rules to the data and dynamically assign and deliver the data to a media buyer or call center in real-time.”
“Other systems like DirectTrack and MyCPANet do not gather and manage the actual lead data coming from affiliates. They only track the transactions,” continued Grow.
Bret Grow elaborated that “Most CPA networks and Merchants need to not only track their affiliates, but also manage the data from those affiliates. LinkTrust does both. The LinkTrust system can analyze lead data and pull out bogus or unqualified leads and even validate the consumer’s information in real-time.”
“Then, once a lead has passed all the custom filters and rules to ensure quality, LinkTrust applies credit to the affiliate and sends the data to your call center or media buyer(s) based upon the rules you setup for them.”
“LinkTrust can dynamically modify the data so that it is customized for each media buyer and their respective systems. Those sending data to their own call centers can have multiple representatives access the leads and update their information and status directly from the interface without having to export data to paper.”
“The system is so intuitive that it replaces the need for database/web programmers, software techs as well as many affiliate manager support personal. Now, affiliate managers can easily manage their affiliates, offers, offer creatives, and the data coming from affiliates in real-time.”
For more information, visit http://www.linktrust.com/.