I just published a new book, Affiliate Manager Boot Camp: Recruiting, Educating, and Retaining Affiliates, where I present a three-step approach for affiliate managers to recruit, educate, and retain affiliates in their affiliate programs.
The book describes a method that focuses on quality over quantity when it comes to affiliates, and it recommends working side by side with affiliates as valuable partners in a mutually beneficial affiliation.
Affiliate Manager Boot Camp: Recruiting, Educating, and Retaining Affiliates is not about the other nuts and bolts of starting and running an affiliate program.
You won’t learn about policing affiliates, setting budgets and projections, determining commission rates, etc.
It’s all about recruiting, educating, and retaining affiliates for a strong affiliate program.
My first affiliate management book, Successful Affiliate Marketing for Merchants, published in 2001, was dubbed the “bible of affiliate marketing” by Revenue Magazine.
I also wrote the international best-selling Extra Money Answer earlier this year, which was a step-by-step guide for creating an affiliate website.