I’ve been using AdMob for a few weeks now to serve ads on the mobile phone version of my blog, and I had sort of forgotten about it until today.
I was just checking my stats, and was surprised to see that people are hitting my site in increasing numbers on their phones.
The volume is still relatively minor, but yesterday I had 549 impressions and 30 clicks (5.46% CTR) for the mobile version of my blog.
AbMob pays per click for the mobile ads they run on your site.
That’s 5x the traffic I was getting a week ago. Looks like it’s time to try out some mobile ads on Google AdWords.
Not buying the hype on mobile phone marketing? Have a listen to the figures Karen Verelley (then the Vice President of Marketing for LinkShare.com) shared in her Affiliate Summit presentation in January 2007.