Affiliate Window has released the second edition of their mobile commerce white paper, which features mobile growth trends, mobile sales and traffic, the importance of affiliate tracking, and opportunities through the performance channel.
Some key stats from the white paper, M-Commerce: The Complete Picture:
- 7.85% of all sales were through mobile devices (including tablets)
- 10.94% of traffic is now mobile (including tablets)
- Mobile traffic is converting at 3.1%
They also have a section that breaks down their mobile traffic by sector to give an indication of performance across mobile devices.
Interesting reading and a wake-up call to any affiliate marketers who haven’t gotten started in mobile.