MediaTrust announced the launch of MediaTrust’s PerformanceExchange (MTPX) at Affiliate Summit West 2011 in Las Vegas last week.
MediaTrust plans to take PerformanceExchange, currently in private beta, public by March 2011.
The platform delivers targeted ads through email, so advertisers can generate sales and leads outside of search and display advertising.
The ads are wrapped in contextually relevant graphics and the winning bidders’ text ads are dynamically served in real-time when the email is opened.
I didn’t get a chance to see a demo during Affiliate Summit, so I look forward to seeing this in action soon.
More details at http://www.mediatrust.com/performanceexchange.html.