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MarketingSherpa’s E-mail Marketing Benchmark Guide

December 16, 2007 by Shawn Collins

The annual MarketingSherpa E-mail Marketing Benchmark Guide is now available, and it’s a key read to keep up with e-mail marketing.

Marketing Sherpa’s 5th annual Email Marketing Benchmark Guide is their largest edition to date.

The guide includes results from an in-depth survey of 1,210 marketers with hands-on e-mail experience; 260 charts, 12 images and nine new eyetracking heatmaps; and four new special reports.

The all-new research in the E-mail Marketing Benchmark Guide 2008 provides the fact-based data you’ll need to:

  • Compare your e-mail campaigns with others.
  • Improve the effectiveness of your e-mail marketing.
  • Gain critical insight into how your e-mails might be perceived by your constituency.
  • Allocate and justify your budget for e-mail marketing.

I’d recommend picking up this report from the SherpaStore, especially if you’re trying to improve the odds of your e-mails being noticed and read, and your offers converted.

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