The annual MarketingSherpa E-mail Marketing Benchmark Guide is now available, and it’s a key read to keep up with e-mail marketing.
Marketing Sherpa’s 5th annual Email Marketing Benchmark Guide is their largest edition to date.
The guide includes results from an in-depth survey of 1,210 marketers with hands-on e-mail experience; 260 charts, 12 images and nine new eyetracking heatmaps; and four new special reports.
The all-new research in the E-mail Marketing Benchmark Guide 2008 provides the fact-based data you’ll need to:
- Compare your e-mail campaigns with others.
- Improve the effectiveness of your e-mail marketing.
- Gain critical insight into how your e-mails might be perceived by your constituency.
- Allocate and justify your budget for e-mail marketing.
I’d recommend picking up this report from the SherpaStore, especially if you’re trying to improve the odds of your e-mails being noticed and read, and your offers converted.