Steve Chazin, who previously worked as a marketing executive for Apple, has released an ebook called MarketingApple, that describes how to market the Apple way.
MarketingApple covers “5 Secrets of the World’s Best Marketing Machine.” It’s a quick and interesting read of just 8 pages.
- Don’t Sell Products: People buy what other people have.
- Never be First to Market: Make something good greater.
- Empower Early Adopters: Help your customers help you.
- Make Your Message Memorable: Boil the story down to it’s syrupy goodness.
- Go One Step Further: Surprise and delight your customers.
I’d say these tips could be applied to pretty much anybody in affiliate marketing.