There are three groups of people that have emerged since the announcement of the death of Michael Jackson yesterday: devastated fans, haters, and marketers.
Anyhow, it didn’t take long for fans to express their despair with credit cards by purchasing his songs and albums. A look at the Amazon Bestsellers in Music reveals that Michael Jackson and the Jackson Five own the top 20 spots (5pm ET on 6-26-09), with the exception of Regina Spektor at 16 and Wilco at 18.
This sort of commerce domination is playing out at countless retailers – it’s a perfect storm for affiliate marketers that are quick to mobilize campaigns.
Get moving on those campaigns. This is going to be a strong weekend for Michael Jackson retail sales.