The Marketing Playbook is a collection of 102 marketing strategies to meet sales goals. It’s done up in the style of a football playbook, but the plays here are all business.
Much of the content is applicable to affiliates and affiliate managers. The Marketing Playbook features tips, tricks and techniques for marketers, including basics like creating a good business card, how to create a series of “thank you” postcards with impact, how to break through voicemail and more.
Unlike many business books, the Marketing Playbook isn’t meant to read cover to cover. Just like in a football game, you pick the plays that look best for a situation. A quick glance at the table of contents will enable you to find the ideal play for your business challenge.
For instance, if you’re trying to get word out about your company, you would refer to Play 35: News Release.
This play breaks down the Strategy, Costs, Assignments, and Coaching Points. The play consists of easy to consume bullet points, concise information and a diagram, illustration or picture of the Play when properly executed.
The bottom of each play indicates the Primary Receiver by Type and Level, as well as what the play is best suited for: Selling Products and/or Selling Services.
The plays also reference other plays on occasion. And there is a Strategic vs. Tactic Scoreboard for each play that rates the strategic or tactical applicability of the Play.
One of the things I liked about the Marketing Playbook was the lack of technical jargon and geek verbiage. In cases where it’s unavoidable, author John M. Fox provides a glossary of terms. The book is a fun, accessible approach and can work just as well for rookies as veterans.
The full title is Marketing Playbook: The Manual for Growing Organizations–102 of the Best Marketing Plays to Get Your Sales Team Across the Goal Line and it fulfills on that weighty promise.
Definitely a good resource for affiliate marketers in a two minute drill. Quick, easy, useful and enlightening. Don’t settle for throwing a Hail Mary when you’ve got a new business challenge – read the Marketing Playbook and get your company in the end zone.